"It seemed natural to us to underscore this part of his attractiveness. Though he himself wouldn't emphasize it, it was evident," recalls three years on Ben Williams, the person responsible for the report and director of the magazine's web. "There's real planning to his image. He doesn't just wear a brightly coloured shirt, he has an identifiable style that he has maintained, an attractive air of a pirate that seems to fit in with his game. Generally, he has played the role of the weak one in front of Federer, even after he started beating him. I don't know if he or his marketing team were responsible, but there was definitely some thought behind what he was wearing... and it worked."
Fashion photographer Xevi Muntane has photographed (Pau) Gasol, (David) Villa and (Jorge) Lorenzo and declares he is a fan of the Mallorcan tennis player, but he is sceptical about how symbolic his image is and about the present campaign which shows an unrecognizable Nadal. "When they can't find another one, they'll put an actor or a singer that has a good body and he will look exactly like any of the three sportsmen. They're looking for a cocky/swaggering number one, it's all the same to them if he's a metrosexual or a neighbourhood druggie, the creative artists will take care of turning him into a clone that fits the line followed by the brand."
杂志影印图



