The differences in pronunciation have been well known since Fred Astaire and Ginger Rogers sang Let's Call The Whole Thing Off in the 1937 film Shall We Dance Anyone who has ever taken a ride in an elevator or ordered a regular coffee in a fast food restaurant would be forgiven for thinking that Americanisms are taking over the English language. But new research by linguistic experts at the British Library has found that British English is alive and well and is holding its own against its American rival. The study has found that many British English speakers are refusing to use American pronunciations for everyday words such as schedule, patriot and advertisement。