Development of advertisement innovative idea localization is let person be anxious for but, those culture is split joint, duplicated simplely socially to come entering several years especially, in advertisement by the free rein under background already becoming the fact not arguing in the whole world integration and economic globalization, not only appealing affecting advertisement's seeks effect but leading to the culture dissimilation, meeting with the boredom accepting the masses even is intense discontenting even. Such one vast in territory and rich in natural resources, encompasses a large population especially in China, being in East Asia culture is to need the problem solving urgently more in core position country.
Go and may get development of persistence just now in the culture entering a local therefore, the advertisement innovative idea must melt. Just say moment depending on the innovative idea carrying out advertisement in innovative idea person, development of must localize in knowing the advertisement innovative idea current situation, development of the localization knowing the present age advertisement innovative idea is hit by the what be come across problem, quality reinforcing advertisement innovative idea person in the characteristic finishing grasping advertisement innovative idea localization principle, consumer and product.
Take the localization understanding seriously, excavate and apply, feasible advertisement is able to get up and consumer development of intelligent the bridge communicating with, the advertisement job boosting the whole world economic growth with our country developing, hoists to a new flight of steps. Reason why, advertisement innovative idea localization are a problem being worthy for the present age advertisement boundary to take seriously and talking about.