[update: July 2/08. Gatorade says they don't know how The Ball Girl Great Catch video got out. They didn't intend for it to be distributed. But they still are mighty pleased about all the views it is getting. “This has all been a pleasant surprise, so why not let it happen?” spokeswoman Jill Kinney said. Hmmmm...should be believe them?]
The recent videos showing an incredible ball girl catch during a Fresno Grizzlies vs Tacoma Rainiers baseball game are not real but part of a viral video marketing campaign. The video showing a ballgirl jump 6 feet to catch a ball is actually part of a series for Gatorade. The viral video campaign is titled “Ball Girl” and was created by Chicago’s Element 79 Partners ad agency and directed by Baker Smith of harvest, Santa Monica.
后面的不贴了……有兴趣点进去慢慢看……
http://tonic.bloggerunleashed.com/generalnews/incredible-ball-girl-catch-is-a-viral-marketing-campaign/