The summer doldrums have returned to the North American box office, where Lionsgate and Millennium Films* The Expendables 3 grossed $5.9 million Friday for a projected $15 million to $16 million weekend, by far the worst start for the action franchise.
Holdovers Teenage Mutant Ninja Turtles and Guardians of the Galaxy will have no trouble staying at No. 1 and No. 2, respectively. To boot, Expendables 3 is now expected to lose as well to 20th Century Fox*s new comedy Let*s Be Cops, which should gross $17 million for the three-days for a five-day debut of $25.7 million (the R-rated movie opened Wednesday).
Paramount*s TMNT took in $7.9 million Friday for a projected three-day take of $26 million, a 60 percent decline from opening weekend. It will jump the $100 million mark domestically sometime on Saturday, while Guardians jumped the $200 million mark Friday after grossing $7 million.
In addition to potential franchise fatigue, a pristine copy of Expendables 3 leaked on the Internet is likely hurting the movie*s box office performance, much like what happened when X-Men Origins: Wolverine was pirated before its release in 2009.
The first Expendables opened to $34.8 million domestically in August 2010 after a $13.3 million Friday, followed by $28.6 million for the sequel after a $10.5 million Friday in August 2012. Both those films were rated R, while the threequel is rated PG-13, meaning it should have seen a boost from being more family friendly. One positive note: The movie did earn an A- CinemaScore.
Expendables 3, featuring a multigenerational lineup of action stars, is hoping to make up ground overseas, where it begins rolling out this weekend in a number of markets, including Russia, a haven for action.
The Expendables series is the brainchild of Sylvester Stallone and Avi Lerner, whose Nu Image/Millennium partnered with Lionsgate on the series. The films have generally cost in the $90 million range to produce and have done especially big business overseas. Expendables 2 took in $220.4 million internationally, compared to $85 million in North America.
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Holdovers Teenage Mutant Ninja Turtles and Guardians of the Galaxy will have no trouble staying at No. 1 and No. 2, respectively. To boot, Expendables 3 is now expected to lose as well to 20th Century Fox*s new comedy Let*s Be Cops, which should gross $17 million for the three-days for a five-day debut of $25.7 million (the R-rated movie opened Wednesday).
Paramount*s TMNT took in $7.9 million Friday for a projected three-day take of $26 million, a 60 percent decline from opening weekend. It will jump the $100 million mark domestically sometime on Saturday, while Guardians jumped the $200 million mark Friday after grossing $7 million.
In addition to potential franchise fatigue, a pristine copy of Expendables 3 leaked on the Internet is likely hurting the movie*s box office performance, much like what happened when X-Men Origins: Wolverine was pirated before its release in 2009.
The first Expendables opened to $34.8 million domestically in August 2010 after a $13.3 million Friday, followed by $28.6 million for the sequel after a $10.5 million Friday in August 2012. Both those films were rated R, while the threequel is rated PG-13, meaning it should have seen a boost from being more family friendly. One positive note: The movie did earn an A- CinemaScore.
Expendables 3, featuring a multigenerational lineup of action stars, is hoping to make up ground overseas, where it begins rolling out this weekend in a number of markets, including Russia, a haven for action.
The Expendables series is the brainchild of Sylvester Stallone and Avi Lerner, whose Nu Image/Millennium partnered with Lionsgate on the series. The films have generally cost in the $90 million range to produce and have done especially big business overseas. Expendables 2 took in $220.4 million internationally, compared to $85 million in North America.
好莱坞报道的是敢3开画590万，还给多加了点
