电影票房背景介绍：
2018年北美票房118.5亿美金上涨6.9%（NATO数据）

2018年的观影人次只有13亿

2018年的北美票房的增加得益于平均票价的上涨（数据来自NATO）1978年的票价按照通货膨胀在2018年大概是$9.41
The average ticket price in 1978 was $2.34. Adjusted for inflation, that ticket would cost $9.41 in 2018 dollars

1995-2019年各类电影类型的表现（数据来自Statista）

北美的荧幕数（数据来源NATO）

预计2019年全球的OTT将超过院线收入，而美国的订阅型OTT付费视频收入在2017年已经超过票房总额，中国预计在2019年实现反超（数据来自Ampere Analysis）

据The Hollywood reporter，OTT超院线收入的一大原因受制于昂贵的电影票价（和较为便宜和方便的SVoD包月型视频点阅服务相比）。根据对15个市场的调查，Ampere发现电影票越贵，观影率越低。墨西哥的平均票价只有2.5美元，平均每年人均3.3次观影。在昂贵的斯堪的纳维亚半岛，票价为13美元或更多，每年人均不到一次。法国处于中间位置，法国受访者每年平均有1.5次观影，票价不到8美元。
Ampere's study suggests that one of the reasons behind the shift may be that movie tickets are too expensive, especially when compared to readily available, low-cost monthly SVOD services.
Across the 15 markets surveyed in the report, Ampere found that the more expensive cinema tickets are, the lower the cinema attendance, and vice versa. Mexico, where the average movie ticket costs just $2.50, averages 3.3 cinema admissions per capita per year. In pricey Scandinavia, where a single cinema ticket costs $13 or more per visit, the average is less than one movie visit per person per year. Cinema-loving France is somewhere in the middle, with French respondents reporting an average of 1.5 movie visits per year, at a cost of just under $8 per ticket.

接上（数据来自The Hollywood reporter）
研究发现在15个市场中的9个市场，包括美国，英国，德国和日本，电影票的平均价格高于一个月的SVOD服务订阅；观影率最低的两个市场差距更大：在日本，平均电影票价几乎是每月SVOD费用的两倍。在德国，它的价格要贵50％左右。相比之下，在墨西哥，SVOD服务的平均月价格几乎是电影票价的两倍。Ampere的高级分析师Toby Holleran指出，在所有接受调查的市场中，流媒体视频用户比非SVOD用户更喜欢。在日本，SVOD用户的观影率是其非SVOD用户的三倍以上。
Comparing the cost of going out to the movies with staying home to “Netflix and chill,” the study found that in nine out of 15 markets, including in the U.S., U.K., Germany and Japan, the average price of a cinema ticket is higher than a one-month subscription to an SVOD service. The gap was even bigger in the two markets with the lowest cinema attendance: In Japan the average cinema ticket cost almost double that of the average monthly SVOD subscription. In Germany, it is around 50 percent more expensive. In Mexico, in contrast, the average monthly price of an SVOD service is almost twice as high as the price of a cinema admission.
Toby Holleran, a senior analyst at Ampere, noted that in all the markets surveyed, streaming video subscribers were more avid cinema-goers than non-SVOD users. In Japan, SVOD subscribers report going to the cinema more than three times as often as their non-SVOD counterparts.

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1995-2019六大和其他电影公司发行数量对比

Netflix北美和海外的订阅情况，全球订阅者达到1亿3710万人次（数据来自Netflix）

美国付费TV订阅情况：
其中有线电视订阅者总共4712万，不及Netflix美国5850万订阅人次（截止到2018年Q3数据，来自LRG Research）

有线电视订阅价格：
Comcast：入门套餐24美金／月起，最贵套餐：85美金／月起；Time Warner，最低套餐20美金／月起，升级套餐：30美金-80美金／月；Cox Cable TV：入门套餐：22美金／月，升级套餐：39美金-100美金／月.